CALP (Certified Apartment Leasing Professional) - Day 1 & Registration
WE RECOMMEND THIS COURSE for leasing consultants, concierges, and career changers with hospitality, retail, or customer service experience.
This course starts by asking participants to think about the leasing process from the perspective and the new resident’s point of view. This helps conceptualize the idea that everything they learn can be placed within the context of what’s important when building a successful leasing relationship. The Leasing Professionals learn professionalism, teamwork, organization, time management, and technology, all with the goal of developing the skills they need to successfully bring in new residents. Engaging videos and lively discussions help to bring the key points to life.
To obtain the CALP credential, candidates must complete the following:
Minimum of six months of onsite property management experience in a leasing role
(This can be obtained while taking the course; you will receive a provisional certificate until this requirement is met.)
• Using technology to generate traffic
• Measuring and managing your community’s reputation
• Inspecting the leasing center, tour route, model units, and vacant apartments
• Researching the competition and building relationships with competitors
• Compiling a comprehensive community resource tool
• Creating marketing plans
• Relationship sales processes and evaluating your personal sales performance
• Evaluating a prospect’s commitment level and overcoming objections
• Preparing prospects for the next steps in the rental process
• Applying fair housing law and communicating rental criteria
• Qualifying prospective residents according to rental policy
• Preparing and reviewing leases with new residents
• Move-in processes
• Responding to resident issues and maintenance requests
• Building relationships with residents and creating a sense of community
• Reporting incidents, maintaining documentation, and taking corrective action
• Maximizing revenue and operational efficiency
• Securing and processing lease renewals
• Conducting a market survey
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