CALP (Certified Apartment Leasing Professional) - Day 2
WE RECOMMEND THIS COURSE for leasing consultants, concierges, and career changers with hospitality, retail, or customer service experience.
This course starts by asking participants to think about the leasing process from the perspective and the new resident’s point of view. This helps conceptualize the idea that everything they learn can be placed within the context of what’s important when building a successful leasing relationship. The Leasing Professionals learn professionalism, teamwork, organization, time management, and technology, all with the goal of developing the skills they need to successfully bring in new residents. Engaging videos and lively discussions help to bring the key points to life.
To obtain the CALP credential, candidates must complete the following:
- Minimum of six months of onsite property management experience in a leasing role (This can be obtained while taking the course; you will receive a provisional certificate until this requirement is met.)
YOU’LL LEARN ABOUT:
• Using technology to generate traffic
• Measuring and managing your community’s
reputation
• Inspecting the leasing center, tour route, model
units, and vacant apartments
• Researching the competition and building
relationships with competitors
• Compiling a comprehensive community
resource tool
• Creating marketing plans
• Relationship sales processes and evaluating your
personal sales performance
• Evaluating a prospect’s commitment level and
overcoming objections
• Preparing prospects for the next steps in the
rental process
• Applying fair housing law and communicating
rental criteria
• Qualifying prospective residents according to
rental policy
• Preparing and reviewing leases with new residents
• Move-in processes
• Responding to resident issues and maintenance
requests
• Building relationships with residents and creating
a sense of community
• Reporting incidents, maintaining documentation,
and taking corrective action
• Maximizing revenue and operational efficiency
• Securing and processing lease renewals
• Conducting a market survey
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