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Know your product! Using Design Thinking to Sell a Resident Experience

Wednesday, August 9, 2023
2:00 PM - 3:00 PM (EDT)
Online

We look at products and think we are buying the actual product. But in reality, we aren’t buying the product, but rather the experience the product gives. Have you thought about what experience you are providing to your residents? Determining that preferred outcome requires skills in DESIGN THINKING by becoming the resident, understanding their pain, and offering a solution to that pain. Different residents desire different experiences, so what experiences are YOU offering?

  • 5 steps to determine what you are actually selling
  • The ability to articulate your sale
  • Creating the processes to make your sale

Naushad Romoly

About Naushad Ramoly

Naushad has over 25 years experience in various in leadership roles and has lived/worked in more than 10 countries. He worked as a C-Suite executive for over 10 years in the Middle East & Africa before moving to the US in 2015 to run a property management company overseeing the operations of more than 5000 apartments in multi family real estate.

He holds a Masters from INSEAD in Change Management is also an ICF certified PCC coach.

He now helps leaders and organizations navigate the new landscape of employees and customers. After the pandemic and with a new generation of employees, leaders face issues such as working with diversity, creating psychological safety, meeting the needs for flexibility including hybrid work models. Leaders will need new skills to learn how to attract and retain the best talent in this landscape.